Lullabys started off life in the late 90s as a physical store in Shrewsbury and was very quickly recognised by a leading nursery industry awards ceremony in 2004/05 as 'Nursery Retailer of the Year'.

Further Regional and National awards followed before relocation to larger premises in North Wales and that remained the home of Lullabys for a number of years. 

In 2011, we acquired Lullabys and the move was made back to its original home in Shrewsbury where the two businesses continue to run alongside each other to this day.

As a predominantly 'Bricks & Mortar' business we have always loved serving our customers face to face and that remains the same in our Shrewsbury showroom.

Our previous website closed in 2015 and we have operated in store only for the past 10 years.

However, all of that has now changed in 2025 as we embark on an exciting new chapter in our story with the launch of the brand new Lullabys website where we hope to offer the same service online as we have in store.

About our Brands
We only sell the brands and products that we would be happy to use for our own children and are proud to be authorised stockists of many leading brands.  Click on the individual logos below and you will be taken to the individual brand stores on our website.