Lullaby's started off life in the early 2000s as a physical store in Shrewsbury and was very quickly recognised by a leading nursery industry awards ceremony in 2004/05 as 'Nursery Retailer of the Year'.

Further Regional and National awards followed before we relocated to larger premises in North Wales and that remained our home for a number of years until we were acquired by a larger Shropshire based business and we moved back to our original home in Shrewsbury.

As a predominantly 'Bricks & Mortar' business we have always loved serving our customers face to face and that remains the same to this day in our Shrewsbury showroom.

We have previously operated online but closed our original website in 2015 and have operated in store only for the past 10 years.

However, all of that has now changed in 2025 as we embark on an exciting new chapter in our story with the launch of the brand new Lullaby's website where we hope to offer the same service online as we have in store for more than 20 years.

About our Brands
We only sell the brands and products that we would be happy to use for our own children and are proud to be authorised stockists of many leading brands.  Click on the individual logos below and you will be taken to the individual brand stores on our website.